Elon Musk has announced a new change on X (formerly Twitter): likes on posts are now anonymous. X’s engineering team explained that making likes private is aimed at better protecting user privacy. Although you can still see your own likes and the number of likes on your posts, you won’t see who liked others’ posts.
Musk claims this change has led to a massive increase in likes. However, some users suspect that the boost in likes might be due to bots or people feeling freer to like content without judgment.
This week we’re making Likes private for everyone to better protect your privacy.
— Engineering (@XEng) June 11, 2024
– You will still be able to see posts you have liked (but others cannot).
– Like count and other metrics for your own posts will still show up under notifications.
– You will no longer see who…
This update is part of a broader policy change on X, which now allows consensual adult content as long as it is properly labeled. This move aligns with X’s history of being more permissive towards adult content compared to other social media platforms.
Massive increase in likes after they were made private! pic.twitter.com/f5SisAw5w3
— Elon Musk (@elonmusk) June 13, 2024
For those in the adult industry, this change could impact social media marketing strategies. With likes being anonymous, gauging engagement and identifying which content resonates most with audiences becomes more challenging. Previously, seeing who liked posts allowed for targeted marketing and personal interaction, which can foster a stronger community and increase brand loyalty. Now, marketers will need to rely more on other metrics, like comments and shares, to understand their audience’s preferences.
This shift to allowing consensual adult content requires marketers to be diligent about proper labeling to avoid content being flagged or removed. Ensuring compliance with these guidelines is crucial for maintaining visibility and reach on the platform.
Overall, these changes necessitate a reassessment of engagement strategies, focusing more on quality interactions and less on visible metrics. Adapting to these new dynamics can be complex, but with the right approach, it’s possible to continue building a robust online presence. If you need help navigating these updates, our expert services are here to assist.
